BMW Dealership Sees the Sales

Richard is the Commercial Director of the UK’s largest BMW dealership. He is on the frontline of selling cars both electric vehicles and combustion engine cars. Since money talks he explains how the tax regime is motivating fleet buyers and individuals to switch to electric.

Jeremy [00:00:01]1.HELLO AND GREAT THAT YOU HAVE JOINED ME, JEREMY SCHWARTZ, TO LISTEN TO RICHARD HUDSON TALKING TO ME ON SAVING TOMORROWS PLANET. THIS THE SECOND OF THREE PROGRAMMES ON ELECTRIC CARS AND AUTONOMOUS VEHICLES AND NEEDED THREE EPISODES BECAUSE IT IS SUCH AN IMPORTANT SUBJECT. [0.0s]

Jeremy [00:00:01]SAVING TOMORROWS PLANET PODCAST HAS BEEN CREATED TO TALK TO PEOPLE AROUND THE WORLD WHO ARE ACTUALLY TRYING TO DO SOMETHING TO SAVE OUR PLANET, SOME ARE TAKING SMALL STEPS WHILE OTHERS ARE DEDICATING EVERY BONE IN THIER BODIES TO REDUCE OUR EMISSIONS. [0.0s]

Jeremy [00:00:01]AS WE LOOK AT THE CHANGES NEEDED TO REDUCE THE PACE OF GLOBAL WARMING I PERSONALLY HAVE LITTLE FAITH IN GOVERNEMENTS TO ACT WITH SPEED AND BRAVERY TO CHANGE THE WAY WE ALL LIVE IN ORDER FOR THE PLANET TO HIT THE LOWER EMISSIONS TARGETS THEY HAVE SET. FROM MY EXPERIENCE WORKING IN GLOBAL COMPANIES, IT WILL BE COMPANIES LIKE THE ESTABLISHED CAR COMPANIES FORCED TO FOLLOW WHAT TESLA HAS DONE THAT WILL DRIVE THE CHANGES WE SO DESPARETLY NEED[0.0s]

Jeremy [00:00:01]EVEN THEN WE CAN SEE IT IS DOWN TO INDIVIDUALS, VISIBLE PEOPLE LIKE ELON MUSK AND THE UNSUNG HERO’S  WHO ARE BOLD, BRAVE AND RESLIANT ENOUGH TO ACT, AND ACT AGAINST THE INDIFFERENCE ALL AROUND THEM. I HOPE SOME OF THEM ARE LISTENING TO THIS PODCAST BECAUSE WE NEED THEM.  IT IS DOWN TO YOU AND I, WE AS COLLECTIVE INDIVIDUALS AROUND THE WORLD TO BE SHOWN AND TO TAKE OUR OWN SMALL AND LARGE STEPS TO GENERATE LESS EMISSIONS AND TO  HELP US DO THAT I ASK EACH GUEST TO GIVE US THEIR TIPS AND TRICKS THAT WE CAN OURSELVES EMBRACE TO MAKE A DIFFERENCE.[0.0s]

Jeremy [00:00:04]I START BY CHATTING TO RICHARD WHO HAS BEEN THE SALES AND MARKETING FOR BMW IN THE UK FOR MANY YEARS AND IS NOW THE COMMERCIAL DIRECTOR FOR A MAJOR UK CAR DISTRIBUTOR FOR BMW AND MINI’S. TALKING TO RICHARD BUILDS ON MY CONVERSATION WITH CHARLIE SIMPSON IN THE FIRST EPISODE ON CARS. RICHARD IS AT THE FRONT END OF SEEING THE CHANGES IN THE SALES OF COMBUSTION AND ELECTRIC CARS IN THE UK AND SHINES A LIGHT ON SOME IMPORTANT FAcTS THAT INFLUENCE THE SALES OF ELECTRIC CARS. [0.0s] 

Jeremy [00:00:32]2. I START BY ASKING RICHARD WHAT HE SEES AS SOME OF THE BIGGEST INFLIUENCES on THE SALES OF ELECTRIC CARS IN HIS DEALERSHIPS. [0.0s]

RICHARD [00:00:33]Yeah, well, I think one of the big drivers, Jeremy, is the tax, because you’ve got people, whether they’re buying it for a company car or whether they’re buying it for a private car. They’ll always look at how much they’re paying. And tax plays a big part in that. So you get taxed when you buy a new car and then every year you’re paying tax for the road fund licence, but also as a company car driver. So if you’re a company car driver, suddenly a switch to an electric car can make a massive difference, 3, 400 pounds a month cheaper to get a company car that might be electric or might be a plug in hybrid as well. So tax is always going to be one of the biggest drivers. [34.5s]

Jeremy [00:01:08]So just because I’ve stopped having a company, I mean, because of the tax, just remind us what how you are taxed as a company car driver. [8.3s] 

RICHARD [00:01:18]Yeah. It’s very simple. In the UK you are taxed based on the purchase price of the car and based on the emissions that are on that car against your nominal tax rate. So if you’re a lower or a higher rate taxpayer. So the calculation of those three bits means that is how much tax you will pay as benefits in kind for that and you pay more for diesel car and you’ll pay then more according to the CO2 emissions that that car gives out. But if you’ve got an electric car or you’ve got a plug in hybrid, obviously the emissions are a lot lower on that as well. And it also depends on the amount of zero emission mileage that comes out. So some plug in hybrids only 30 miles. Some electric cars, of course, are completely emission free. And on top of that, you’ve got the government which [50.4s] [00:02:09]you pay something called a plug in car grant. So you get a grant direct from the government for a pure battery electric vehicle. Now used to also get it for plug in hybrid. But the government realized with the growth in sales, they couldn’t afford to pay those grants, so they cut that. So grants from the government also helps accelerate that. The UK does it a little bit. Countries like Norway do a lot more as well. [21.9s]

Jeremy [00:02:31]So if I was looking at fleet cars now, all company cars, I guess, can you see are you seeing whole companies moving to electric? Because it’s I guess it’s better if it’s employee. The company doesn’t pay taxes, right. [13.4s]

Jeremy [00:02:45] 3. IT WOULD SEEM OBVIOUS THEREFORE THAT ALL COMPANIES WOULD INSIST THIER EMPLOYEES ON COMPANY CAR SCHEMES USE ELECTRIC CARS, BUT I GUESS THEY DONT PAY TAX SUCH AS THE PERSONAL TAX ON THE CAR? [0.0s]

RICHARD [00:02:46]Yeah, the company well the company pays the 80 on car purchases. But you’ve still got you’ve got I’d say with company cars you’ve got a number of factors. One is how much that fleet manager has got to spend and he’s got a budget that he needs to come within as well. And the end of the day, whether he’s providing vans or cars for people to be on the road, he’s got to provide a service to them. So they’ve got to be reliable cars, they’ve got to be safe cars, and they’ve got to be fuel efficient as well. So whether that’s a petrol, diesel or electric, there’s no point. If you’re a if you’ve got a team of 20 sales reps and they’re all doing a thousand miles a week to put them in a car that has an electric range of 150 miles, because that’ll suddenly kill their efficiency of a sales rep because there’ll be such a charging points for half of their week. That’s one factor. [53.5s]

Jeremy [00:03:39]4. EVERY COMPANY IS WANTING TO PUBLISH HOW THEY ARE REDUCING THEIR EMISSIONS AND I AM SURE HAVING A FLEET OF ELECTRIC CARS RATHER THAN PETROL OR DIESEL MUST BE HELPFUL IN HITTING LOWER TARGETS[0.0s]

RICHARD [00:03:41]this is becoming more important for some companies is do they want to use their car fleet to be perceived as being perhaps more environmentally friendly and therefore be driving electric cars. But you’ve also got increasingly most companies will have a cap on the maximum number of or the maximum level of emissions that anyone can have in a car fleet. So they’ll say that’s fine. You can have any car within this band, but it’s got to be some 120 grams of CO2. [32.0s]

Jeremy [00:04:15]So obviously many of us won’t be getting a car within a company environment, one because of the tax or the company doesn’t offer it or is not appropriate. So what about people who are buying private cars, which I guess is still a large percent. [11.9s]

Jeremy [00:04:27]5. KNOWING THAT THE PERSONAL TAX IS SO HIGH ON COMPANY CARS AND BECAUSE MANY PEOPLE DONT HAVE THE OPTION OF A COMPANY CAR, THEY WILL BE BUYING PRIVATELY, SO WHAT PERCENT OF ELECTRIC CAR SALES ARE TO PRIVATE BUYERS AND WHAT ARE THEIR DIFFERENT MOTIVATIONS TO BUY ELECTRIC ? [0.1s]

RICHARD [00:04:35]I think it’s about 60 percent are in for people buying them for company cars and about 40 percent people buying them privately. And of course, there is more and more electric cars coming through in the second hand car market now. So I think people buying them privately are going to have less tax advantages because they’re not going to get the original pocket plugging common ground because that’s only for new cars. And also, you don’t get. Benefit from benefit in kind because it’s not a company car. So the reason you’d have it as a private owner is because either you’re perhaps more aware of damaging emissions in your area and you don’t want to be seen to be driving a petrol or diesel car. Or perhaps you see yourself as a more progressive and you want to drive an electric car as well. And it also fits into your lifestyle because there are no people who have an anxiety about the range of the cars. Whereas in fact, 80, 90 percent of most people’s journeys are less than 50 miles so that they can easily live day to day with an electric car. [61.8s]

Jeremy [00:06:03]6. THIS CONCERN AROUND MILAGE SEEMS TO BE DIMINISHING, EITHER BECAUSE MOST OF US ACTUALLY DO FEW NON STOP SUPER LONG DISTANCES, AND THAT WE ARE STARTING TO HEAR AND BELIEVE THAT CARS LIKE THE TESLA CAN ACTUALLY DO SEVERAL HUNDRED MILES WITHOUT CHARGING? [0.0s]

RICHARD [00:06:03]Yeah. What all the car companies are governed very strictly about. What they can claim is the range of their electric cars and they are governed and they’re subject to some very strict tests in terms of the testing environments and the temperatures with which those cars are tested under to make sure that range is what it says on the tin so that when people buy that car, they’re not disappointed. However, range can decrease as a battery gets older in a car as well, which which does have an impact. But ranges can vary from everything from a plug in hybrid car, which might have an electric driving range of, say, 30 miles. And then the normal petrol engine will kick in and right up to the newest electric cars like the Ford Mackey, which has just been launched, which I think has got about 344 miles of electric range. So it’s quite a it’s quite a span of performance on that. So the range is going to vary according to the performance of the battery. And let’s face it, the price of the battery and then therefore the price of the car that you buy as well. [66.9s]

Jeremy [00:07:10]7. MY SENSE IS THAT ONCE YOU GET USED TO A ELECTRIC CAR, YOU WI LL ENSURE IT IS BEING CHARGED AS OFTEN AS IT NEEDS[0.0s]

RICHARD [00:07:12]most people, [0.4s] [00:07:14]they will drive it and use it like they’ll use their mobile phone. They’ll come home, the plug the phone and plug that car in next state. They’ll go they’ll have full charge. As I say, [9.6s] [00:07:27]in general, the most people’s journeys, 80, 90 percent of them don’t exceed 50 or 60 miles in a day. So an electric car will be sufficient for most people’s needs. [11.1s]

Jeremy [00:07:38]So if one looks at air flight for a second as an analogy or potentially, I believe that business travellers, which account for a huge amount of airline CO2 emissions because they’re the ones flying a lot. So it’s the heavy user, let’s call it [13.9s] [00:07:53]If the heavy user is a salesman, I guess, or people who have to use cars for business and they exceed those miles. What do you see all the different ways that people can and will be able to charge cars in a more efficient, simple way. Is not a barrier. [15.4s]

RICHARD [00:08:11]We’ll be well charging at the moment you can have standard charging, you can have rapid charging and you can do standard charging from a normal residential home. You can do rapid charging if you’ve got a dedicated charge point fitted in as well and you can have that rapid charging at home. And again, when it comes around to an unrelated industry. But office building and home building is also being incentivised and guided to have plug in charge points at offices, newbuild offices and new built homes in certain areas as well, according to local planning, so that that more and more charging points are going in. People are no doubt familiar with seeing all of the banks of Tesla charging points. Many of the service stations and as many other independent charging points coming up as well. [51.6s]

Jeremy [00:09:02]8. CHARGing MY PHONE AT HOME BY JUST PLACING IT ON A PAD, IT IS CALLED INDUCTION CHARGING.  I STILL DONT KNOW HOW IT WORKS AND SEEMS TO DEFY THE LAWS OF PHYISICS, AND I WANDER IF THIS COULD BE POSSIBLE FOR CARS TOO BECAUSE THAT WOULD BE SUPER COOL. [0.0s]

RICHARD [00:09:03]The future technology will allow for induction charging. So many people will be familiar that you can put your mobile phone onto a device and it will charge its wirelessly, effectively and you can have the same the same induction charging will become more and more commonplace for vehicles. And that may be at a stationary point, which just becomes a point of convenience. But, you know, the technology is also being developed and is also on trial where you can drive along a road, let’s say a bus lane. It could be that for a mile of a bus lane, there are induction charging pads along that. So you drive along bus lane on your way to work and you would generate more charge as you go forward as well. [41.1s]

Jeremy [00:09:45]I mean, that’s fascinating. Something that’s very exciting in terms of imagining stopping at the lights or other places and just charging one of things. I mean, Sydney is obviously how card companies are incentivizing themselves to go into electric because of the. Economics of the car vs. a petrol diesel. Now, obviously, the engine, I guess, was one of the things that we would think of as the difference between different car brands and I guess an electric engine. They’re all pretty similar, [26.2s] [00:10:13]can you talked me through. You know what the what’s the impact of this move from engines to electric engines in the perceived value of a brand? [8.9s]

RICHARD [00:10:25]when you look at a lot of the car companies where they started from, they started making engines. That was their key strength. And whether it’s one of the prestige German brands where it’s all about the performance of their engines versus some of the other brands, or whether it’s about some of the established companies like Ford, where again, they were all starting around the engine, that as a differentiator, mate, will become less and less when it comes round to electric cars, because in many cases the batteries are made by an independent company. Maybe Samsung is making the batteries and the actual electric engine is often made by a coalition of different manufacturers as well in order to keep the cost down of building the electric engine,. [48.6s]

Jeremy [00:11:13]sO I AM INTERESTED TO KNOW HOW THE PROFITABIOITY OF AN ELECTRIC CAR IS MORE OR LESS IF THE CAR COMPANIES ARE OUTSOURCING THE ELECTRIC ENGINE AND THE BATTERY, AND NOW HAVING TO SHARE THE PROFIT MARGIN ON THE ENGINE, WHERE THEY KEEP ALL THE PROFIT MARGIN ON A  COMBUSTION ENGINE THEY MAKE INTERNALLY[0.0s]

RICHARD [00:11:14]to build an electric car and to sell an electric car for the car companies is much less profitable than selling a combustion engine car. And that’s partly about the cost of building the engine in the first place. But it also comes down to the economies of scale because the volumes of those are so much lower. But the other interesting thing is when [18.3s] [00:11:34]you open up the bonnet of a typical petrol or diesel car at the moment. You look at it and you can see lots of components. When you open up the engine of an electric car, it is a sealed unit and it has much less moving parts in it. So where’s your current car at the moment? You may take into a dealership and get it serviced once a year. And that service may be quite involved because it needs to change oil filter and engine oil and and so on, so forth with an electric motor. There’s a lot less components to be changed. So you what you’ve got is a lot of dealerships out there which are geared up for servicing and they’ll continue to do this. A population of combustion engine cars. But in future they will have less work because they lend. Electric engines need less work to be done on them as well. So there will be a big change then that will not be overnight, but it will grow as the electric car market grows. [54.9s]

Jeremy [00:13:00]10. THIS IS REALLY INTERESTING FOR ME, BECAUSE COMPANIES WILL MORE MOTIVATED TO INNOVATE TO REDUCE EMISSIONS IF THE NEW PRODUCTS MAKE THE SAME OR MORE MONEY THAN THE POLLUTING ONES. HERE WE SEE A NUMBER OF REASONS THAT CAR MANUFACTURES WILL MAKE LESS MONEY AND I COULD IMAGINE THAT WILL PUT THE BRAKES ON THEM SWITCHING ALL THEIR CAR SALES TO ELECTRIC. BUT NOW WE LEARN HOW GOVERMENTS CAN ACT AND MAKE AN IMPACT THROUGH REGULATIONS AND FINES. THE CAR COMPANIES ARE BEING PRESSURED TO ACT TO AVOID FINES FROM THE EU FOR EXAMPLE [0.0s]

RICHARD [00:13:01]On the simple basis is that as long as an urge car is profitable to make and profitable to sell, there will continue to sell that. But equally, on the macro scale, you’ve got car companies that are subject and this is common across the world. But car companies operating in the EU will be fined if they do not hit certain emission thresholds and fall below that. They will be fined significantly to make sure that it becomes to to make sure that they do fall and and that that their fleet of vehicles that they sell e.g. are below a certain level of CO2 emissions. So let’s take that to an extreme that if you were a company that was selling 500000 cars in the UK or sorry in Europe in any one year, if you sold 480000 profitably, you were above your emissions target. That remaining 20000, you could almost give away free if they were electric cars to get you below that threshold target. So there are there are economic drivers at a political macro level that’s forcing all manufacturers to sell a higher proportion of lower emission. Electric makes a massive difference to that as part of their overall fleets as well. [86.6s]

Jeremy [00:14:28]11. AND I WANDER IF THERE ARE NEW WAYS TO MAKE MONEY FROM CARS THAT CAN MAKE ELECTRIC CARS MORE ATTRACTIVE TO THEM. [0.0s]

Jeremy [00:15:22]Just Cummings’s economics, because I believe that sustainable solutions can be as profitable, if not more profitable. And one needs to start with that mindset simply if you were to reduce the amount of materials you put into something that would cost you less and there’s no reason you might charge the customer the same amount. So as you look at sort of the macro economics or tried to look and vision and a whole bit, could you see that a car company is really motivated in their mind to move to electric? Because actually when you add everything up, the price of the car, the cost of making the car, the margin there, the service and all these other things and package them, is it in their minds an exciting place to go towards electric because they can see new margin opportunities or is eventually diluting their margin of options. [48.8s]

Jeremy [00:16:11]12. IN SOME WAYS THIS IS A FIGHT FOR SURVIVAL BY CAR COMPANIES, AND IF THEY WANT TO BE AROUND IN THE NEXT 5 TO 10 YEARS THEY ARE HAVING TO DO BUSINESS IN A DIFFERENT WAY [0.0s]

RICHARD [00:16:12]I think every car manufacturer that hit wants to be successful and profitable in the future. And therefore, it’s got to be sustainable and it’s got to be rent now for today’s customers and tomorrow’s customers. So that’s why you’re seeing a much more rapid growth in the volume and variety of electric cars that are coming out because they know that everybody has to be controlled by these CO2 emissions and to be sustainable and to have a future as well. So there is there is no car company out there, but from some very initial mishandled tight car companies that are not or inciting the whole of their business in that way. And that comes around to the lightweight engineering of the cars through to the engines that they’re doing through to the level of autonomy as well, because that’s also linked with technological progress as well as the lower emission cars as well. So, yes, every car company is moving in that direction and you are seeing an increasing amount of collaboration between some of those car companies and some of those alliances, because they are realizing that the development of the platforms, whether it be the chassis, the electric engines or the batteries, [74.8s] [00:17:33]the benefit of that is much greater if it can be shared amongst a number of different car companies. So there’s a lot more collaboration going on behind the scenes as well. [8.0s]

Jeremy [00:17:57]13. A NEW THOUGHT CAME TO MIND, WHICH IS LESS ABOUT SUSTAINABILITU AND MORE ABOUT HOW COMPANIES COMPETE WITH EACH OTHER TO ATTRACT CUSTOMERS. IF ESSENTIUALLY ALL CARS HAVE THE SAME ELECTRIC ENGINE AND PROBABLY WITH SIMILAR POWER OUTPUTS THEN THEY WILL HAVE TO COMPETE MORE THAN THEY EVEN DO NOW ON THE AESTHETIC AND THE LOOKS. [0.0s]

RICHARD [00:17:58]Yeah, absolutely. And that’s and that’s more and more now is spot on. It’s about it’s about the design of the car. It’s about the as you say, the aesthetics of the car. It’s also about the personalization of the car as well. And that comes in two areas. It becomes the personalization in the technology that you interact with so that your car can learn about you. So that when you get in on a Monday morning, it says, good morning, Jeremy. I realized today you want to go to the office because it knows that last Monday morning, on the Monday morning before you went to the office. So it will learn much more about it that way. But it’s even in a fun, practical way about individualization as well, where you’ve got car companies, you can personalize your car to a much greater degree. So, for example, now you can buy a mini and with the benefits of 3D technology printing, you can actually have certain inserts on your mini say on the dash or on the side grille on the outside of the car that says Jeremy Schwartz on the side or on the front, it can say, Jeremy Schwartz, are you? It’s develop individual ization both in terms of technology, but also in terms of the aesthetics and the design that I think is going to become just one of the little areas in the edges that will become more important in the future. [72.0s]

Jeremy [00:19:38]14. I NOW WANT TO TURN TO ANOTHER TOPIC, WHICH I KNOW RICHARD IS KNOWLEDGABLE ABOUT HAVING WORKED DIRECTLYH FOR BMW AND IS WORKING NOW FOR A MAJOR DISTRIBUTOR THAT OF AUTONOMOUS VEHICLES. HOW DOES RICHARD VIEW THE FUTURE FOR HIS TECH? [0.0s]

RICHARD [00:19:39]I think that there’s a couple of things that I think one. One is the level of autonomy is happening now anyway. So I’ve got a car outside and you can think of at different levels. [10.7s]

RICHARD [00:19:50]You can have you can have feet off. So cruise control, everyone’s had cruise control and you can take your foot off the accelerator. You can take your. Foot off the accelerator. Ten years ago, you can do it today. That’s a level of autonomy you can have hands off. Where are my car? Outside. I’ve got lane departure warning so that when you approach a white line, it vibrates the steering wheel and it moves the car back into the centre of the lane. And you can do that even at 100 miles an hour on or if the roads allow and going round the bend. That technology does exist then. So you got feet off, you got hands off, you can have eyes off as well where you actually don’t need to be looking at the road to do that as well. And then the fourth level is kind of mind off, which is then complete level of autonomy. So that’s what a lot of the future colleges talk about is just getting in the car and being taken away. So autonomy comes in different steps. And some of those are here today and some of the more extreme ones will be there in the future. And it may be that you drive your car to work and you get out your car at your office and you say to your smart watch gun park my car and your car goes off to a designated parking space. That might just be 20 yards around the corner. That’s the level of autonomy. So that stuff, I think is really exciting. And that’s just about convenience and so on. [82.1s] 

Jeremy [00:21:35]So I’ve got a bit of a bet going on as to when I might be able to take an autonomous vehicle from a restaurant in London, let’s say to my home in London. Yeah. In how many years do you think it will be when I can do that, in your view? [16.9s]

RICHARD [00:21:54]Commercially, I would say in five to 10 years, which is quite a big window. But I would bet you since you’re placing a bet that in the next year one of the car companies will do it as a trial with with maybe the London Council just to demonstrate that it can be done and can be achieved. [18.9s]

Jeremy [00:22:14]So what have you seen or experienced in terms of being able to be, you know, an autonomous vehicle and lets you drive without hands, etc.? [6.9s]

RICHARD [00:22:22]Well, what I described to you earlier. I’ve had the opportunity to drive cars on an airfield that are completely autonomous and actually driving at 70 miles an hour towards effectively what would be a brick wall. It was bales of hay covered up and the car breaks for you automatically without any input from the driver whatsoever. So that’s that kind of third or fourth level of autonomy that I was talking about. [27.5s] 

Jeremy [00:22:57]you have actually been in the car, which is fully autonomous and is able in that, for example, to anticipate and stop completely safely. [6.8s]

RICHARD [00:23:04]Yeah. And those cars. But those cars are available today. [1.9s]

Jeremy [00:23:07]15. WELL THAT IS AMAZING TO KNOW, AND MAKES ME CONFIDENT THAT WE WILL SEE AUTONOMOUS ELECTRIC CARS OPERATING IN A CITY IN LESS THAN 5 YEARS, WHICH I AM SURE SHOULD AND COULD REDUCE THE AMOUNT OF POLLUTING CARS ON THE ROADS. [0.0s]

Jeremy [00:24:32]16 So our listeners are interested in tips and tricks as to how we could save the environment, what tips and tricks. Could you give to our listeners that they could perhaps adopt pretty quickly? [13.3s]

RICHARD [00:24:47]I guess the simplest thing is, is that any car that is manufactured and sold today is cleaner and better for the environment than one that was sold last year. Because as I said earlier, car companies have got to make their cars cleaner and have less environmental impact on it. And that’s the simplest thing to do. Now, on a practical day to day level, you know, you don’t want to be driving in rush hour traffic. You need spread your journey. You need to think about working more from home and how you use your car and your leisure time as well. But ultimately, most people cannot control that. But most people can control the kind of car that they choose to use and and how much they choose to drive it as well. [47.7s]

Jeremy [00:25:35]17. I HOPE YOU HAVE LEARNT NEW FACTS ON THE GROWTH OF THE ELECTRIC CAR MARKET AND WHAT IS DRIVING ITS EVOLUTION. I CAN SEE HOW WE CAN ALL INVESTIGATE ONE OF FOUR PROGRESSIVELY BETTER THINGS, FIRSTLY, HOW WE CAN CUT DOWN ON OUR CAR USAGE, ESPECIALLY SITTING IN RUSH HOUR TRAFFIC JAMS, THEN HOW WE CAN OWN THE NEWEST PETROL OR DIESEL CAR THAT WILL HAVE THE LATEST WAYS TO REDUCE EMISSIONS, BETTER STILL HOW WE CAN OWN A HYBRID OR OF COURSE THE BEST, WHICH REMAINS STILL QUITE EXPENSIVE, HOW WE CAN OWN A FULLY ELECTRIC CAR. AND ON THAT NOTE WE WILL SPEAK ON THE FINAL OF THIS  THREE SERIES PODCASTS TO A MAN WHO HAS BOUGHT NOT JUST ONE BUT SEVERAL TESLA’S [0.0s] [00:25:35]UNTILL THEN LETS DO OUR BIT TO SAVE TOMORROWS PLANET.